Reading: “Creative Confidence: Unleashing the Creative Potential within Us All” by IDEO

“At its core, creative confidence is about believing in your ability to create change in the world around you.”

When I first picked Creative Confidence, I thought it was going to be just another design/ creative self-help book filled with adages proclaiming to “be creative” and to “turn Ideas into action”. Turns out, it was better than that! I feel like I have a duty to just buy the book from the library or get my own copy from how much I’ve dog-eared.

Fortuitously, this book came in handy when I was assigned to lead weekly meetings for my team for the month of May to guide discussions on anything the team, or I, would find helpful for career development, or expanding our skill sets and knowledge base.

I finished reading chapters and and went straight to my meetings, utilizing all the exercises and examples I just absorbed. At first, I was greeted with a lot of skepticism, “Our boss would not like this” or “I’m wasting my billable hours”. Good thing I was in charge of the meetings.

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The first discussion I lead was about Brainstorming. This meant identifying (and redefining) the problem and the solution. Using my own creative spin, I utilized the Bugs List to get the team thinking more critically about the world and identify “bugs”, which are problems or pockets as frustrations, as opportunities to improve something. Great discussion was had and the team was energized by their collective frustration. After identifying problems, I gave some tips on how to Reframe the Solution. Using the tips of asking a better question to answer, that addresses the human need and sparks more inspiration. The next week, I asked the team to express their emotions using only triangles, squares and circles. It was different, but I felt like it was my duty to break the analytic and logical mindset hardwired to my team.

“The first step toward a great answer is to reframe the question.”

Throughout the next weeks, I was constantly using it as a point of resource, my creative bible. I admit, it gave me my own confidence. But there’s something about practicing what you preach that helped me embrace this book. It wasn’t a book about IDEO’s success story, filled with ego and pride. . Nor was it filled with metaphorical adages about design (Cough, Rework). They gave exact steps and exercises to help build our own creative muscles. And lastly, the examples the Kelley brothers used were not stories of extraordinary people, they were ordinary people who found their own creative confidence.

“Like a muscle, your creative abilities will grow and strengthen with practice.”

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